OUR TEAM
Managing Director (CEO)
Mr. Faisal Raja
With over 20 years of leadership in business and international trade, Mr. Faisal Raja is the driving force behind M/S Morfal Import & Export. As founder of the company in 2012, he transformed a focused commercial vision into a trusted brand in the machinery import and industrial trade sector. Under his leadership,
Morfal has grown from serving local markets to operating confidently across GCC regions, supported by strong supplier networks in Europe and China. Mr. Raja provides strategic direction on major contracts, supplier alliances, and long-term growth plans, while ensuring that every decision reflects the company’s commitment to transparency, professionalism, and client satisfaction.
His ability to identify new opportunities, build lasting partnerships, and maintain high standards has shaped Morfal into a reliable name for heavy machinery solutions.
Key Achievements:
Successfully negotiated multi-million PKR contracts with GCC-based companies, expanded Morfal’s reach from local markets into the UAE, Saudi Arabia, and other GCC hubs, and built long-term supplier relationships with leading European and Chinese machinery exporters.
Expertise:
Specializes in strategic growth planning, high-level negotiations, partnership building, and ensuring full adherence to regulatory and compliance standards across all markets in which Morfal operates.
Reputation:
Known for his transparent leadership style, commitment to client satisfaction, and ability to convert long-term visions into practical results, making him a driving force behind Morfal’s sustained success.
Contact:
Mr. Faisal Raja
Phone:
+31 6 16294684
faisal@msmorfal.com
Chief Executive Officer
Mr. Jabran Faisal
As Chief Executive Officer of Morfal Import & Export, Mr. Jabran Faisal combines strong corporate management skills with deep financial oversight experience.
He plays a pivotal role in shaping the company’s financial strategy, ensuring that operations remain stable, compliant, and geared toward long-term profitability. From monitoring financial performance to structuring governance systems, he provides the framework that allows Morfal to grow confidently in competitive regional and international markets. Mr. Jabran Faisal also leads high-level supplier discussions, evaluates new financial models, and ensures that each business decision is backed by sound analysis and risk assessment.
His disciplined approach and strategic mindset help align the company’s day-to-day operations with its broader vision, giving Morfal a solid foundation for sustainable expansion.
Key Achievements:
Oversaw the company’s financial growth trajectory since its establishment, implemented sound corporate governance frameworks, and secured verified importer status under Chamber of Commerce and VAT systems while leading negotiations with European suppliers and introducing cost-effective procurement models.
Expertise:
Focused on corporate strategy, financial planning, supplier negotiations, and risk management, he ensures that every major financial and operational decision supports Morfal’s sustainable growth.
Reputation:
Recognized for blending disciplined financial control with ambitious growth targets, he is trusted for maintaining financial integrity while positioning Morfal for continued expansion in competitive markets.
Contact:
Mr. Jabran Faisal
Phone:
+92 302 844 4461
jabran@msmorfal.com
General Manager
Mr. Afran Faisal
As General Manager of Morfal Import & Export, Mr. Afran Faisal brings more than a decade of hands-on experience in logistics, supply chain operations, and cross-border trade.
He is responsible for translating the company’s strategic objectives into smooth day-to-day execution, overseeing everything from procurement and inspections to shipping and delivery schedules. His role requires close coordination with suppliers, inspection teams, customs authorities, and clients to ensure that every consignment of machinery meets Morfal’s quality standards and arrives on time.
With a strong operational mindset, he focuses on optimizing processes, resolving on-ground challenges, and maintaining clear communication throughout the trade cycle. Through his practical experience and systematic approach, Mr. Afran Faisal helps ensure that Morfal’s promises to its clients are consistently met with accuracy and reliability.
Key Achievements:
Coordinated the import and inspection of heavy machinery fleets from Europe and Asia, implemented efficient logistics and customs-handling systems to streamline trade flow, and established trusted client relationships across Pakistan and GCC markets.
Expertise:
Experienced in supply chain management, machinery inspections, international correspondence, and operational efficiency, he ensures that processes run smoothly from supplier to end client.
Reputation:
Respected for his attention to detail, strong problem-solving ability, and customer-first approach, he plays a key role in upholding Morfal’s reliability and service standards.
Contact:
Mr. Afran Faisal
Phone:
+92 324 149 6323
afran@msmorfal.com
Purchasing Manager
Mr. Danial Faisal
As Purchasing Manager at Morfal Import & Export, Mr. Danial Faisal is responsible for leading the company’s procurement strategy for heavy machinery across international markets. With over 7 years of experience in procurement and supplier management, he plays a central role in identifying the right equipment, verifying its condition, and negotiating commercial terms that benefit both Morfal and its clients.
He works closely with suppliers in Europe and other regions, carefully evaluating each offer on quality, reliability, and value. Beyond pricing, he personally supervises inspections to ensure that machinery meets technical and performance expectations before any deal is finalized.
Through his combination of market knowledge, negotiation skills, and commitment to quality, Mr. Danial Faisal helps maintain Morfal’s reputation for delivering dependable machinery solutions at competitive prices.
Key Achievements:
Negotiated competitive pricing with leading machinery yards in Europe, personally supervised machinery inspections to ensure quality and client satisfaction, and secured partnerships that reduced procurement costs while improving delivery efficiency.
Expertise:
Specializes in international sourcing, supplier relationship management, machinery evaluation, and contract negotiation, ensuring that Morfal acquires the right machines at the best possible terms.
Reputation:
Known as a trusted partner to suppliers and a reliable decision-maker within the company, he is valued for consistently securing the right equipment at the right price while maintaining high standards of quality and professionalism.
Contact:
Mr. Danial Faisal
Phone:
+92 306 463 9241
danial@msmorfal.com